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Chalk-Pearl Afternoon Index & Raspberry Tea Seal
/chalkpearlAfternoonIndexRaspberryTeaSeal
Design philosophy: a delicate MVP.css light-page system with chalk-white surfaces, pencil-grey horizontal rules, warm charcoal copy, golden yellow review stars, and a restrained raspberry accent used like a small owner-applied seal. Core beliefs: charm should come from legible typography, calm proportions, and consistent sections rather than novelty. Strict rules: light navbar only, no coloured section backgrounds, no cards, no circular badges, hero headline under 3xl, two flat rectangular CTAs, one-column menu ledger, unstyled contact block. Typography philosophy: Cardo headings with Neuton body, or EB Garamond headings with Lora body; keep body at 18px, headings modest, letter-spacing minimal. Spacing philosophy: old builder-site pacing: compact, repeatable, visibly assembled, but never messy. Motion: static, with subtle image settling if needed. Imagery: jam spoons, white plates, linen folds, porcelain handles. Refuses pastel cuteness, beige paper texture, script fonts, AI bakery motifs. Common mistakes: pink overload, tiny captions, overly polished editorial emptiness.
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Oct 11, 2026
Copy Design Aesthetic