Charcoal Fryer Ledger & Matte-Black Counter Marks

/charcoalFryerLedgerMatteblackCounterMarks

Design philosophy: a close-family W3.css light system that feels like a clean takeaway counter ledger: white pages, w3-light-grey trays, deep warm charcoal text, golden yellow review stars, and matte-black CTAs used with absolute restraint. Core beliefs: readability, consistency, strong food photography, and owner-editable rows matter more than decoration. Strict rules: light navbar, 80% content width, hero headline capped at 3xl, squared buttons, one-column menu rows, no badges, icons, avatars, stickers, or rounded SaaS cards. Typography philosophy: PT Serif or Charter-style headings paired with Hind, PT Sans, or Source Sans 3 body; FAQ headings in Work Sans Medium. Spacing philosophy: compact 2021 builder rhythm with visible section joins. Motion: soft fades only. Imagery: stainless counters, paper wrapping, crisp textures, tiled walls, evening shopfront glass. Refuses novelty seaside clichés. Common mistakes: fake vintage greaseproof textures, oversized hero type, weak greys, generic black buttons.

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Oct 13, 2026