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China-White Builder Ledger & Mulberry Tea Ink

/chinawhiteBuilderLedgerMulberryTeaInk

Design philosophy: a restrained light-theme landing page that feels like a 2015 owner-built site refined by a typographer: white MVP.css fields, light navbar, graphite copy, soft rule lines, golden yellow review stars, and a muted mulberry accent drawn only from MVP.css color tokens. Core beliefs: maintainability, readable hierarchy, and delicate photography beat decorative branding. Strict rules: no coloured section backgrounds, modest centered hero, flat rectangular CTAs, ruled menu rows, simple contact block, visible builder-section joins. Typography philosophy: Alegreya SC or Cormorant Garamond headings paired with Lora, Crimson Text, or Merriweather Sans body; 34–38px hero max, 18px body. Spacing philosophy: compact 2014–2018 rhythm, repeated gutters, no showroom whitespace. Motion: fade-ins only. Imagery: china cups, cake stands, linen, rainlit windows. Refuses badges, avatars, stickers, gradients, beige. Common mistakes: wedding-tea prettiness, tiny serif text, generic purple buttons, over-polished SaaS cards.

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Oct 11, 2026