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China-White Tea Ledger & W3 Deep-Purple Marginal Ink

/chinawhiteTeaLedgerW3DeeppurpleMarginalInk

Design philosophy: a refined W3.css light system with w3-white pages, w3-light-grey rules, w3-text-black softened toward charcoal, golden yellow review stars, and w3-deep-purple used only for CTAs and inline links. Core beliefs: restraint, readable ledgers, and typography should make owner-built sections feel intentional. Strict rules: light navbar, no coloured section backgrounds, no badges, no avatars, no icons, rectangular buttons, modest hero, clear one-column menu rows. Typography philosophy: Cormorant Garamond headings paired with Lora or Crimson Text body; 18px body, 34–38px hero, generous line-height. Spacing philosophy: compact 2014–2018 website-builder cadence with visible section joins. Motion philosophy: static except soft fades. Imagery philosophy: porcelain cups, polished teaspoons, glass cake stands, rainlit windows. Refuses beige, gradients, script fonts, AI tea motifs. Common mistakes: purple overload, tiny serif copy, wedding-stationery prettiness, decorative borders.

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Oct 11, 2026