Moon White Aubergine High Street Ledger

/moonWhiteAubergineHighStreetLedger
Design philosophy: give the owner-edited salon template a darker editorial accent through moon-white surfaces, lavender-gray hairlines, graphite copy, and a deep aubergine decision colour used with discipline. Core beliefs: elegance should be earned through hierarchy, proportion, and believable photography; the page should still feel like a real high-street business, not a fashion campaign. Strict rules: light moon-white navbar, tall hero with doorway, mirror reflection, evening frontage, or chair photography, glass social-proof panel with golden stars, aubergine CTA, quiet services link, centered review-led headline, alternating editorial image rows, one aubergine feature section with pale text, background-image story panel, finely ruled prices table, and location details split into address/hours/contact/directions. Typography philosophy: pair Scala Sans, Humanist 521, or Avenir Next with Source Sans 3 or dark DM Sans. Spacing: calm, consistent, owner-editable. Motion: soft fades and underline hovers only. Imagery: reflections, windows, towels, product shelves. Refuses glam gradients, scripts, avatars, beige. Mediocre implementation: gloomy purple salon. Common mistakes: muddy aubergine, illegible overlays, cramped service rows.
0 likes
0 bookmarks
Aug 22, 2026