Paper White Juniper High Street Ledger

/paperWhiteJuniperHighStreetLedger
Design philosophy: preserve the familiar owner-built café page, then elevate it with sharper type, cleaner rhythm, and a disciplined juniper action colour. Core beliefs: trust comes from real photography, useful details, readable menu rows, and a page structure a busy owner could maintain. Strict rules: light paper-white navbar, 80vh full-width hero with frontage or counter photography, juniper CTA, plain secondary menu link, compact review proof near hero copy, centered welcome section, alternating image-copy bands, one juniper feature section with warm-white text, background-image story strip, document-style menu table, and location with fine dividers. Typography philosophy: pair Frutiger, Gill Sans Nova, or Scala Sans with Source Sans 3 or dark DM Sans; modest scale, no decorative café fonts. Palette: paper white, rain gray, pewter, deep juniper, charcoal, tiny cherry accent. Motion: fades and underline hovers only. Mediocre implementation: generic green “fresh food” page. Common mistakes: leafy clichés, muddy contrast, misaligned prices.
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Aug 21, 2026