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Pear-White Parlour Blocks & W3 Teal Appointment Marks

/pearwhiteParlourBlocksW3TealAppointmentMarks

Design philosophy: a minimal W3.css light-theme composition with w3-white content fields, pencil-grey horizontal rules, warm charcoal typography, golden yellow review stars, and w3-teal used sparingly like handwritten appointment marks. Core beliefs: world-class local design can feel assembled, editable, and personal while remaining typographically exact. Strict rules: light navbar, plain sections, no tinted content bands, no rounded SaaS cards, two square CTAs, single-column offer ledger, simple opening-hours strip. Typography philosophy: Vollkorn headings with Source Serif 4 body, or Alegreya headings with Tinos body; moderate weight, 17–18px body, calm heading scale. Spacing philosophy: 2014–2018 website-builder rhythm, compact but breathable, never showroom-empty. Motion philosophy: link hovers and gentle image settling only. Imagery philosophy: green-glazed teapots, folded napkins, tiled counters, window reflections. Refuses spa teal, beige paper, botanical clichés, stickers. Common mistakes: generic teal buttons, low-contrast copy, decorative flourishes, overly polished agency spacing.

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Oct 11, 2026