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Porcelain Elderberry Village Proof Sheet
/porcelainElderberryVillageProofSheet
Design philosophy: a close-family light countryside system with porcelain-white fields, pale pewter rules, blue-black copy, golden review stars, and a deep elderberry accent reserved for CTAs and one editorial proof band. Core beliefs: charm comes from clarity, credible reviews, honest photography, and sections that feel owner-maintained. Strict rules: slim navbar, split hero with table-service or village-window photography, stars beneath the primary claim, compact CTA row, centered review-led headline, fine-ruled menu table, elderberry feature section with light text, and practical location columns. Typography philosophy: pair Raleway or Josefin Sans headings with Karla, Source Sans 3, or Merriweather Sans for readable body copy. Spacing: tidy, modular, lightly ruled, never luxury-sparse. Motion: fade-ins and underline hovers only. Imagery: china, printed menus, receipts, rain-lit glass. Refuses badges, avatars, icons, chalkboards, beige. Mediocre implementation/common mistakes: generic purple café brochure, overused accent, cramped menu rows, weak review hierarchy.
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Aug 24, 2026
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