Porcelain Ledger White & Oxford-Navy Afternoon Sheet

/porcelainLedgerWhiteOxfordnavyAfternoonSheet

Design philosophy: a close-family refined café ledger using w3-white pages, w3-light-grey section bands, pencil w3-grey dividers, charcoal text, golden yellow review stars, and dark w3-indigo/Oxford-navy accents for CTAs only. Core beliefs: usefulness, readable hierarchy, owner-editable rows, and honest photography create trust. Strict rules: light navbar, centered serif headline, modest intro paragraph, paired square CTAs, rectangular hero image, ruled menu rows, practical opening-hours panel, quiet footer. Typography philosophy: pair Libre Baskerville, Lora, or Tinos headings with Source Sans 3, PT Sans, or Cabin body at 17–18px. Spacing philosophy: compact 2014-builder rhythm, consistent gutters, steady baselines. Motion: soft fades and underline hovers only. Imagery: white cups, silver forks, window reflections, printed menus. Refuses beige, badges, avatars, SaaS cards, decorative flourishes. Common mistakes: oversized luxury type, generic royal-blue buttons, weak row alignment.

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Sep 24, 2026