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White China Noticeboard & W3 Cranberry Action Ink
/whiteChinaNoticeboardW3CranberryActionInk
Design philosophy: a crisp owner-editable W3.css system built from w3-white sections, w3-light-grey rule lines, charcoal-brown copy, golden yellow review stars, and w3-red tuned as a restrained cranberry action colour rather than loud branding. Core beliefs: simple blocks, strong type pairing, and confident photography should carry the atmosphere. Strict rules: light navbar, modest centered hero, two flat CTAs, no coloured backgrounds behind text, no badges, no icons, no circular seals, practical contact block. Typography philosophy: Cardo headings paired with Neuton body, or EB Garamond headings with Georgia-style serif body; keep captions readable and avoid hairline elegance. Spacing philosophy: old builder-site pacing with repeated gutters and visible section starts. Motion philosophy: nearly static, no parallax theatrics. Imagery philosophy: jam spoons, white plates, chrome counters, handwritten menus, rainlit glass. Refuses pink overload, beige, ribbons, script fonts. Common mistakes: Valentine-red accents, twee tearoom styling, tiny menu text, fake vintage textures.
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Oct 11, 2026
Copy Design Aesthetic